RHYTHM ROW CLUB
Rhythm Row is a rowing club that takes the low impact workout, that is rowing, from water, to an indoor gym. At Rhythm Row, you can achieve a full body workout while engaging in competitive races, team rowing, or individual based classes. The goal of the brand identity was to have a bold, go get it, attitude – all while encompassing the peaceful rhythmic motion of rowing. This design pulls visual elements from both water flow and body motion to create a sporty, yet fluid, look and feel.