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On Second Thought is an up and coming smart phone app that allows the user to take a message back after pressing send.  This app also includes other features such as Curfew, which allows the user to set a curfew on when they can send texts (for a night out on the town).

The Client wanted a clean and fresh new identity that would appeal to a younger crowd.  They also wanted a design that could eventually be seen as a default messaging app on all smartphones.

On Second Thought