On Second Thought is an up and coming smart phone app that allows the user to take a message back after pressing send. This app also includes other features such as Curfew, which allows the user to set a curfew on when they can send texts (for a night out on the town).
The Client wanted a clean and fresh new identity that would appeal to a younger crowd. They also wanted a design that could eventually be seen as a default messaging app on all smartphones.