BRAND IDENTITY & PACKAGE DESIGN
Finley’s (named after their rescue dog and Chief Treat Officer) was founded by two former special education teachers. Their goal is to create paid employment opportunities to people with disabilities through the sale of their dog treats. Finley’s realized that they had a great opportunity to leverage their healthy dog treats and mission by accessing a bigger platform. But before they could do this, they knew that their packaging needed to better reflect their mission and core customer’s needs.
The new brand and packaging was so well received that Chewy.com picked up all 8 SKUs, in addition to many other retailers across the country. With the success of the treat line, Finley’s also has launched a line of trainer bites to their portfolio.